Jennifer Whetzel is a marketing professional and founder of Ladyjane Branding. For over 25 years, Whetzel has worked on branding, advertising, marketing, strategizing and researching for Fortune 500 companies and B2B/B2C small businesses. After finding significant symptom relief in medical cannabis and emotional support from community members, she was inspired to use her professional expertise to help businesses in the cannabis industry develop smart, strategic and consistent brands that create deep connections with consumers. Jennifer’s signature creations, Ladyjane’s Brand Archetype Quiz and Two-Hour Brand Makeover, empower entrepreneurs in the industry to take their brand strategies into their own hands: Stand Out. Sell More.